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为顺应全面推进(jin)乡村(cun)振兴新要求，近日(ri)，农业农村(cun)部印发(fa)了《关(guan)于(yu)拓展农业多(duo)种功(gong)能(neng) 促(cu)进(jin)乡村(cun)产(chan)业高质量发(fa)展的指(zhi)导(dao)意见(jian)》（以下简称《指(zhi)导(dao)意见(jian)》）。

《指导意见(jian)》明确：到(dao)2025年(nian)，农(nong)(nong)业多(duo)种功(gong)能(neng)充分发掘，乡(xiang)村多(duo)元价值多(duo)向(xiang)彰(zhang)显，优(you)(you)质绿色农(nong)(nong)产(chan)品、优(you)(you)美(mei)生态环境(jing)、优(you)(you)秀传统(tong)文化(hua)产(chan)品供给(ji)能(neng)力显著增强，粮食产(chan)量保持在1.3万亿斤以(yi)上，农(nong)(nong)产(chan)品加工业与农(nong)(nong)业总产(chan)值比达到(dao)2.8∶1，乡(xiang)村休闲旅(lv)游年(nian)接(jie)待游客人数40亿人次(ci)，年(nian)营(ying)业收(shou)入1.2万亿元，农(nong)(nong)产(chan)品网络零售额达到(dao)1万亿元。

《指导意见》提出三项重点(dian)(dian)任务(wu)(wu)涵盖20多条具(ju)体措施。一是做(zuo)大做(zuo)强农(nong)产(chan)(chan)品(pin)(pin)(pin)加(jia)工业。发(fa)挥(hui)县域(yu)农(nong)产(chan)(chan)品(pin)(pin)(pin)加(jia)工业在纵向(xiang)贯通(tong)产(chan)(chan)加(jia)销(xiao)中的中心点(dian)(dian)作用，建设标准原料基地、构建高效加(jia)工体系(xi)、集成加(jia)工技术成果、打造(zao)农(nong)业全产(chan)(chan)业链、创响知名农(nong)业品(pin)(pin)(pin)牌(pai)。二(er)是做(zuo)精做(zuo)优乡(xiang)村(cun)(cun)休闲旅(lv)(lv)游业。发(fa)挥(hui)乡(xiang)村(cun)(cun)休闲旅(lv)(lv)游业在横向(xiang)融合(he)农(nong)文旅(lv)(lv)中的连接(jie)点(dian)(dian)作用，保护生态资源(yuan)和乡(xiang)土文化、发(fa)掘生态涵养产(chan)(chan)品(pin)(pin)(pin)、培(pei)育(yu)乡(xiang)村(cun)(cun)文化产(chan)(chan)品(pin)(pin)(pin)、打造(zao)乡(xiang)村(cun)(cun)休闲体验(yan)产(chan)(chan)品(pin)(pin)(pin)、提升乡(xiang)村(cun)(cun)休闲旅(lv)(lv)游水平、实(shi)施乡(xiang)村(cun)(cun)休闲旅(lv)(lv)游精品(pin)(pin)(pin)工程(cheng)。三是做(zuo)活做(zuo)新农(nong)村(cun)(cun)电(dian)商。发(fa)挥(hui)农(nong)村(cun)(cun)电(dian)商在对接(jie)科工贸的结合(he)点(dian)(dian)作用，培(pei)育(yu)农(nong)村(cun)(cun)电(dian)商主体、打造(zao)农(nong)产(chan)(chan)品(pin)(pin)(pin)供(gong)应链、建立(li)运营(ying)服(fu)务(wu)(wu)体系(xi)、强化农(nong)产(chan)(chan)品(pin)(pin)(pin)质量监(jian)管。

原文如下：

各省、自治(zhi)区、直辖市及计划(hua)单(dan)列市农(nong)业农(nong)村（农(nong)牧(mu)）厅（局、委(wei)），新疆生产建设兵团农(nong)业农(nong)村局：

产(chan)业(ye)振兴是乡村(cun)振兴的重(zhong)中之(zhi)重(zhong)。近(jin)年来，我(wo)国乡村(cun)产(chan)业(ye)有(you)了长(zhang)足(zu)发展，强化了农业(ye)食品保(bao)障功能(neng)，拓展了生(sheng)态(tai)涵养、休(xiu)闲(xian)体验、文化传承功能(neng)，凸显了乡村(cun)的经济、生(sheng)态(tai)、社会和(he)文化价值，但仍(reng)然存在产(chan)业(ye)链条短、融合层次低和(he)技术水(shui)平不(bu)高(gao)等问(wen)题。为顺应全面推(tui)进(jin)(jin)乡村(cun)振兴新(xin)要求，拓展农业(ye)多种功能(neng)，促进(jin)(jin)乡村(cun)产(chan)业(ye)高(gao)质(zhi)量发展，现提出(chu)如下指导意见。

一、总体要求

（一）指导思想

以(yi)(yi)习近平新(xin)(xin)时代(dai)中(zhong)国特(te)色社会(hui)主义思想(xiang)为(wei)指导，全(quan)面(mian)(mian)贯(guan)彻党的十九大和(he)十九届二中(zhong)、三中(zhong)、四中(zhong)、五中(zhong)、六中(zhong)全(quan)会(hui)精(jing)神，立(li)足新(xin)(xin)发展(zhan)(zhan)阶段(duan)，贯(guan)彻新(xin)(xin)发展(zhan)(zhan)理念，构建新(xin)(xin)发展(zhan)(zhan)格局，落实高质量发展(zhan)(zhan)要求(qiu)，在确保粮食(shi)安全(quan)和(he)保障(zhang)重要农(nong)产品有效供给的基础上，以(yi)(yi)生态农(nong)业为(wei)基、田园风光为(wei)韵、村落民宅为(wei)形、农(nong)耕文化(hua)(hua)为(wei)魂，贯(guan)通产加销(xiao)、融合农(nong)文旅，促进食(shi)品保障(zhang)功(gong)能坚实稳固(gu)、生态涵养(yang)功(gong)能加快转化(hua)(hua)、休闲体验功(gong)能高端(duan)拓(tuo)展(zhan)(zhan)、文化(hua)(hua)传(chuan)承(cheng)功(gong)能有形延(yan)伸，打造(zao)美丽宜(yi)(yi)人、业兴人和(he)的社会(hui)主义新(xin)(xin)乡村，推动农(nong)业高质高效、乡村宜(yi)(yi)居(ju)宜(yi)(yi)业、农(nong)民富裕富足，为(wei)全(quan)面(mian)(mian)推进乡村振兴、加快农(nong)业农(nong)村现代(dai)化(hua)(hua)提供有力支撑。

（二）基本原则

——立(li)足特色、市场导向。立(li)足乡村特色资(zi)源(yuan)，面向市场需求(qiu)，挖掘特色产品，以特色产业(ye)培育(yu)优(you)质企业(ye)，以优(you)质企业(ye)带动(dong)产业(ye)提升，更(geng)好发挥政府(fu)政策配套和公共服务作(zuo)用，推动(dong)乡村特色资(zi)源(yuan)加快转化增值。

——立农(nong)为农(nong)、链(lian)条延(yan)伸(shen)。紧(jin)扣“粮(liang)头(tou)(tou)食(shi)尾(wei)”“农(nong)头(tou)(tou)工尾(wei)”，以农(nong)产(chan)品(pin)(pin)加工业(ye)为重点(dian)打(da)造农(nong)业(ye)全产(chan)业(ye)链(lian)，推(tui)动种养业(ye)前后端延(yan)伸(shen)、上下(xia)游拓(tuo)展，由(you)卖原(yuan)字号(hao)更(geng)多向卖制成(cheng)品(pin)(pin)转变，推(tui)动产(chan)品(pin)(pin)增(zeng)值、产(chan)业(ye)增(zeng)效，促(cu)进联农(nong)带(dai)农(nong)和(he)共同富(fu)裕。

——绿色(se)引领、功(gong)(gong)能拓(tuo)展。践(jian)行“绿水青山(shan)就(jiu)是金(jin)山(shan)银山(shan)”理(li)念，以(yi)乡村(cun)休闲(xian)旅游业(ye)为重(zhong)点拓(tuo)展农业(ye)多种(zhong)功(gong)(gong)能，培(pei)育生态环保产业(ye)，开发(fa)(fa)可再生能源，做(zuo)到(dao)保护与开发(fa)(fa)并重(zhong)、传(chuan)统(tong)与现代融合，推动(dong)乡村(cun)农文旅一(yi)体(ti)化发(fa)(fa)展。

——科技(ji)赋能、平台支撑。坚(jian)持科技(ji)兴农(nong)，以发展农(nong)村电商为重点拓(tuo)宽商贸流通渠道(dao)，促进(jin)产业(ye)(ye)(ye)(ye)、科技(ji)交互联动(dong)，引导农(nong)业(ye)(ye)(ye)(ye)全(quan)产业(ye)(ye)(ye)(ye)链(lian)上中下(xia)游(you)各(ge)类主体(ti)，共建共享大数据平台信息，实现(xian)产业(ye)(ye)(ye)(ye)数字化(hua)、数字产业(ye)(ye)(ye)(ye)化(hua)。

（三）发展(zhan)目(mu)标

到2025年，农(nong)(nong)业(ye)(ye)多(duo)种功(gong)能充(chong)分发掘，乡(xiang)村(cun)多(duo)元价值多(duo)向彰显，粮(liang)食等(deng)重要农(nong)(nong)产(chan)(chan)品供给有效保障，农(nong)(nong)业(ye)(ye)质(zhi)量效益和(he)竞争(zheng)力(li)明(ming)显提高，优质(zhi)绿(lv)色农(nong)(nong)产(chan)(chan)品、优美生态环境、优秀传统文化产(chan)(chan)品供给能力(li)显著增(zeng)强(qiang)，形(xing)成以农(nong)(nong)产(chan)(chan)品加(jia)工(gong)业(ye)(ye)为(wei)“干”贯通产(chan)(chan)加(jia)销(xiao)、以乡(xiang)村(cun)休闲旅(lv)(lv)游业(ye)(ye)为(wei)“径”融合农(nong)(nong)文旅(lv)(lv)、以新农(nong)(nong)村(cun)电商为(wei)“网”对接科(ke)工(gong)贸的现(xian)代(dai)乡(xiang)村(cun)产(chan)(chan)业(ye)(ye)体系，实现(xian)产(chan)(chan)业(ye)(ye)增(zeng)值收(shou)益更(geng)多(duo)更(geng)好惠(hui)及农(nong)(nong)村(cun)农(nong)(nong)民，共同富(fu)裕取得实质(zhi)性进展。

——农产(chan)(chan)品保(bao)(bao)障功(gong)能持续增强。粮食(shi)综合生产(chan)(chan)能力稳(wen)步(bu)提升，粮食(shi)产(chan)(chan)量(liang)保(bao)(bao)持在1.3万亿(yi)斤(jin)以上，重要农产(chan)(chan)品供给能力稳(wen)步(bu)提升，农产(chan)(chan)品加(jia)工业与(yu)农业总(zong)产(chan)(chan)值比(bi)达(da)到2.8∶1，加(jia)工转化率达(da)到80%，保(bao)(bao)数(shu)量(liang)、保(bao)(bao)质量(liang)、保(bao)(bao)多(duo)样有效(xiao)实现。

——乡村(cun)休(xiu)闲旅游(you)业(ye)融(rong)合发(fa)展(zhan)。生态(tai)涵养、休(xiu)闲体(ti)验和文(wen)化传承等农(nong)业(ye)特有(you)功能持续拓展(zhan)，绿(lv)色生产生活方(fang)式广(guang)泛推行，文(wen)明乡风繁荣兴盛(sheng)，乡村(cun)休(xiu)闲旅游(you)年(nian)接(jie)待游(you)客人数40亿人次，年(nian)营业(ye)收(shou)入1.2万(wan)亿元。

——农(nong)村(cun)电(dian)商业态类型不(bu)断丰富。数字乡村(cun)加(jia)快(kuai)建设，农(nong)民(min)生(sheng)产(chan)(chan)经营(ying)能力普遍增强(qiang)，农(nong)产(chan)(chan)品网络(luo)零售额达到1万亿(yi)元(yuan)，农(nong)林(lin)牧渔专业及(ji)辅助性活(huo)动产(chan)(chan)值(zhi)达到1万亿(yi)元(yuan)，新增乡村(cun)创业带头人(ren)100万人(ren)，带动一批(pi)农(nong)民(min)直播销售员。

二、做大做强农产品加工业

发挥县(xian)域农(nong)产(chan)(chan)(chan)(chan)品加(jia)工业(ye)(ye)在纵向贯通产(chan)(chan)(chan)(chan)加(jia)销(xiao)中(zhong)的中(zhong)心点作(zuo)用，打造创(chuang)新能力强、产(chan)(chan)(chan)(chan)业(ye)(ye)链条(tiao)全(quan)(quan)、绿色(se)底色(se)足、安全(quan)(quan)可控制、联农(nong)带农(nong)紧的农(nong)业(ye)(ye)全(quan)(quan)产(chan)(chan)(chan)(chan)业(ye)(ye)链，促(cu)进一产(chan)(chan)(chan)(chan)往后延、二产(chan)(chan)(chan)(chan)两(liang)头连、三产(chan)(chan)(chan)(chan)走高端，引导农(nong)产(chan)(chan)(chan)(chan)品加(jia)工重心下(xia)沉县(xian)城、中(zhong)心镇和物(wu)流(liu)节点，推动生产(chan)(chan)(chan)(chan)与加(jia)工、产(chan)(chan)(chan)(chan)品与市(shi)场、企业(ye)(ye)与农(nong)户协同发展，实(shi)现(xian)农(nong)产(chan)(chan)(chan)(chan)品多(duo)元化开发、多(duo)层次利用、多(duo)环节增值。

（四）建设标准(zhun)原料基地。鼓励农(nong)产(chan)品(pin)(pin)加(jia)工企(qi)(qi)业特(te)别是食品(pin)(pin)加(jia)工企(qi)(qi)业与种(zhong)(zhong)(zhong)(zhong)业企(qi)(qi)业、农(nong)民合(he)(he)作社、家庭农(nong)场、种(zhong)(zhong)(zhong)(zhong)养(yang)大(da)户等协调(diao)合(he)(he)作，围绕市(shi)场需求，按照(zhao)(zhao)适(shi)(shi)区适(shi)(shi)种(zhong)(zhong)(zhong)(zhong)、适(shi)(shi)品(pin)(pin)适(shi)(shi)种(zhong)(zhong)(zhong)(zhong)、适(shi)(shi)时采收要(yao)求，加(jia)大(da)农(nong)作物、畜禽和水(shui)产(chan)种(zhong)(zhong)(zhong)(zhong)质(zhi)资源保护开发力度，培(pei)育推(tui)广适(shi)(shi)合(he)(he)加(jia)工的专用品(pin)(pin)种(zhong)(zhong)(zhong)(zhong)，引导各(ge)类市(shi)场主体按照(zhao)(zhao)品(pin)(pin)种(zhong)(zhong)(zhong)(zhong)培(pei)优(you)、品(pin)(pin)质(zhi)提升(sheng)、品(pin)(pin)牌打造和标准(zhun)化生产(chan)要(yao)求合(he)(he)理安排(pai)生产(chan)经营(ying)，打造优(you)质(zhi)绿色安全农(nong)产(chan)品(pin)(pin)生产(chan)基地。

（五）构建(jian)高(gao)效(xiao)加(jia)工(gong)体系(xi)。扶(fu)持(chi)农民合作社和家庭农场发(fa)(fa)展冷藏保鲜、原(yuan)料处(chu)理(li)(li)、杀菌、储藏、分(fen)级(ji)、包装(zhuang)等(deng)延时类(lei)初加(jia)工(gong)，以及干制(zhi)、腌制(zhi)、熟制(zhi)、分(fen)级(ji)分(fen)割、速冻等(deng)食品(pin)类(lei)初加(jia)工(gong)。引导大型农业企(qi)业、食品(pin)企(qi)业开发(fa)(fa)类(lei)别(bie)多(duo)样、营养均衡、养生保健、方便快捷的系(xi)列化产(chan)品(pin)，发(fa)(fa)展食材预处(chu)理(li)(li)、面制(zhi)、米(mi)制(zhi)、带馅(xian)、调理(li)(li)等(deng)主食加(jia)工(gong)，培育(yu)原(yuan)料基(ji)地+中央(yang)厨(chu)房(fang)+物流(liu)配送（餐(can)饮门(men)店、商超销售）以及中央(yang)厨(chu)房(fang)+餐(can)饮门(men)店（连锁(suo)店、社区网点、终端客户）等(deng)模式，进一步延长(zhang)加(jia)工(gong)链条。推(tui)进农产(chan)品(pin)加(jia)工(gong)循环、高(gao)值、梯次利用和减损增效(xiao)取得实质性进展。

（六）集成(cheng)加(jia)工(gong)(gong)(gong)(gong)技术成(cheng)果。围绕产(chan)(chan)业(ye)链(lian)部署创(chuang)新(xin)(xin)链(lian)、围绕创(chuang)新(xin)(xin)链(lian)部署资(zi)金(jin)链(lian)和(he)资(zi)源(yuan)链(lian)，引导农(nong)产(chan)(chan)品(pin)(pin)加(jia)工(gong)(gong)(gong)(gong)企(qi)业(ye)牵头(tou)开展(zhan)“产(chan)(chan)学研用(yong)”联(lian)合攻关(guan)，攻克食品(pin)(pin)预(yu)处理、分离提取、混合均质(zhi)、灌装(zhuang)包装(zhuang)、减(jian)损增效等技术瓶(ping)颈(jing)。组织加(jia)工(gong)(gong)(gong)(gong)企(qi)业(ye)、研发团队(dui)和(he)装(zhuang)备企(qi)业(ye)，打造共性技术研发平台和(he)创(chuang)新(xin)(xin)联(lian)合体，创(chuang)制信(xin)息(xi)化、智(zhi)能(neng)化、工(gong)(gong)(gong)(gong)程化加(jia)工(gong)(gong)(gong)(gong)装(zhuang)备，建(jian)设(she)一(yi)批集成(cheng)度高、系统性强、能(neng)应用(yong)、可复制的农(nong)产(chan)(chan)品(pin)(pin)加(jia)工(gong)(gong)(gong)(gong)技术集成(cheng)基地，打造一(yi)批中国(guo)农(nong)业(ye)食品(pin)(pin)创(chuang)新(xin)(xin)产(chan)(chan)业(ye)园。

（七）打(da)造(zao)农(nong)业(ye)(ye)(ye)全(quan)产(chan)(chan)业(ye)(ye)(ye)链。围(wei)绕县域农(nong)业(ye)(ye)(ye)主(zhu)导(dao)产(chan)(chan)业(ye)(ye)(ye)，引(yin)导(dao)县域农(nong)业(ye)(ye)(ye)产(chan)(chan)业(ye)(ye)(ye)化龙头企业(ye)(ye)(ye)牵头组建(jian)农(nong)业(ye)(ye)(ye)产(chan)(chan)业(ye)(ye)(ye)化联合体，前端联结农(nong)业(ye)(ye)(ye)研发(fa)、育种(zhong)、生产(chan)(chan)等(deng)环(huan)节(jie)，后端延展加工、储运、销售、品牌、体验(yan)、消费、服务等(deng)环(huan)节(jie)，优化提升产(chan)(chan)业(ye)(ye)(ye)链供应链水平(ping)(ping)，实现全(quan)环(huan)节(jie)提升、全(quan)链条增值(zhi)、全(quan)产(chan)(chan)业(ye)(ye)(ye)融(rong)合。引(yin)导(dao)有(you)条件的头部(bu)企业(ye)(ye)(ye)，搭建(jian)全(quan)产(chan)(chan)业(ye)(ye)(ye)链数字平(ping)(ping)台，将上中(zhong)下游经营(ying)主(zhu)体纳入(ru)平(ping)(ping)台，打(da)通全(quan)产(chan)(chan)业(ye)(ye)(ye)链上中(zhong)下游环(huan)节(jie)，实现信息(xi)共(gong)(gong)享、品牌共(gong)(gong)创、渠道共(gong)(gong)建(jian)和质量安全(quan)可追溯。

（八(ba)）创响知(zhi)名农(nong)业品(pin)牌(pai)(pai)(pai)。按照“有(you)标(biao)(biao)采标(biao)(biao)、低(di)标(biao)(biao)提标(biao)(biao)、无标(biao)(biao)创标(biao)(biao)”要求，培(pei)育标(biao)(biao)准“领(ling)跑者(zhe)”。塑强区域公用品(pin)牌(pai)(pai)(pai)，加(jia)强农(nong)产(chan)品(pin)地理标(biao)(biao)志管理和品(pin)牌(pai)(pai)(pai)保(bao)护，深(shen)入实施地理标(biao)(biao)志农(nong)产(chan)品(pin)保(bao)护工程，推进现代农(nong)业全产(chan)业链标(biao)(biao)准化(hua)试点。引(yin)育一批有(you)自主知(zhi)识产(chan)权(quan)和品(pin)牌(pai)(pai)(pai)效应(ying)的龙头企(qi)(qi)(qi)业，引(yin)导企(qi)(qi)(qi)业与农(nong)户等共创企(qi)(qi)(qi)业品(pin)牌(pai)(pai)(pai)。培(pei)育一批“独(du)一份、特别特、好中优”的“土字(zi)号(hao)” “乡字(zi)号(hao)”产(chan)品(pin)品(pin)牌(pai)(pai)(pai)。加(jia)大品(pin)牌(pai)(pai)(pai)推介力度(du)，讲好品(pin)牌(pai)(pai)(pai)故事(shi)，提升(sheng)品(pin)牌(pai)(pai)(pai)公信力和品(pin)牌(pai)(pai)(pai)溢(yi)价能力。

三、做精做优乡村休闲旅游业

发(fa)(fa)挥(hui)乡(xiang)(xiang)村休闲(xian)(xian)旅(lv)(lv)游业(ye)(ye)(ye)(ye)在横(heng)向融合(he)农文(wen)(wen)旅(lv)(lv)中的(de)连接点(dian)作用，以农民(min)和(he)农村集体(ti)(ti)经(jing)济组(zu)织为主体(ti)(ti)，联合(he)大型(xing)农业(ye)(ye)(ye)(ye)企业(ye)(ye)(ye)(ye)、文(wen)(wen)旅(lv)(lv)企业(ye)(ye)(ye)(ye)等(deng)经(jing)营主体(ti)(ti)，大力推进“休闲(xian)(xian)农业(ye)(ye)(ye)(ye)+”，突出(chu)绿水(shui)青山特色、做亮生态田园(yuan)底色、守住(zhu)乡(xiang)(xiang)土(tu)文(wen)(wen)化(hua)本(ben)色，彰显(xian)农村的(de)“土(tu)气(qi)”、巧用乡(xiang)(xiang)村的(de)“老气(qi)”、焕发(fa)(fa)农民(min)的(de)“生气(qi)”、融入时代的(de)“朝气(qi)”，推动乡(xiang)(xiang)村休闲(xian)(xian)旅(lv)(lv)游业(ye)(ye)(ye)(ye)高(gao)质量发(fa)(fa)展。

（九）保(bao)护(hu)生态(tai)(tai)资(zi)源(yuan)和乡土文(wen)(wen)化(hua)。坚(jian)持生态(tai)(tai)优先、绿色发(fa)(fa)展，实现(xian)保(bao)护(hu)与开发(fa)(fa)并(bing)举、生产与生态(tai)(tai)并(bing)重。保(bao)护(hu)好(hao)森林、山丘、湖泊、溪(xi)流(liu)、草(cao)原、湿地等自然资(zi)源(yuan)，利用好(hao)稻田(tian)、茶园(yuan)、花海、牧(mu)场、养(yang)(yang)殖池塘、湖泊水(shui)(shui)库(ku)等田(tian)园(yuan)风光，发(fa)(fa)挥好(hao)农(nong)业的(de)涵养(yang)(yang)水(shui)(shui)源(yuan)、保(bao)持水(shui)(shui)土、防风固沙(sha)、调节气(qi)(qi)候(hou)、净化(hua)空(kong)气(qi)(qi)、消除(chu)污染等重要作用；保(bao)护(hu)好(hao)传统(tong)村落、民(min)族村寨、传统(tong)建筑、文(wen)(wen)物古迹、农(nong)业遗迹、灌溉工程等农(nong)业物质遗产，传承好(hao)民(min)族民(min)俗文(wen)(wen)化(hua)、传统(tong)手工艺、戏曲(qu)曲(qu)艺、渔歌、渔港(gang)文(wen)(wen)化(hua)等非物质遗产，形成(cheng)以资(zi)源(yuan)可(ke)持续利用、文(wen)(wen)化(hua)可(ke)接续传承为基础的(de)乡村休闲(xian)旅游发(fa)(fa)展模式(shi)。

（十）发掘生(sheng)态(tai)涵(han)养产(chan)品。注重(zhong)人与自(zi)(zi)然和谐共(gong)生(sheng)，依托(tuo)山(shan)水林(lin)田湖草沙(sha)等(deng)自(zi)(zi)然资(zi)源，结合(he)农(nong)(nong)业(ye)资(zi)源保护利用、农(nong)(nong)村生(sheng)态(tai)文明建设、农(nong)(nong)耕文化(hua)传承(cheng)和节能减排固碳，发展生(sheng)态(tai)观光(guang)、农(nong)(nong)事体(ti)验、户(hu)外拓展、自(zi)(zi)驾旅居(ju)等(deng)业(ye)态(tai)，开发森林(lin)人家、林(lin)间(jian)步(bu)道、健(jian)康氧吧(ba)、温泉水疗、水上(shang)漂流、滑草滑沙(sha)、星空露营等(deng)产(chan)品，打(da)造一(yi)批循环(huan)农(nong)(nong)业(ye)、生(sheng)态(tai)农(nong)(nong)牧、稻渔共(gong)生(sheng)等(deng)生(sheng)态(tai)样板，建设一(yi)批学农(nong)(nong)劳(lao)动、研学实践、科普(pu)(pu)教育(yu)等(deng)实训基地(di)，创(chuang)设一(yi)批农(nong)(nong)事生(sheng)产(chan)、节气物(wu)候、自(zi)(zi)然课堂、健(jian)康养生(sheng)等(deng)科普(pu)(pu)教程。

（十(shi)一）培育乡(xiang)(xiang)(xiang)村(cun)(cun)文化(hua)(hua)产品(pin)。将乡(xiang)(xiang)(xiang)村(cun)(cun)民(min)(min)俗文化(hua)(hua)、人文精神与现代要素、时尚(shang)元(yuan)素和美学艺(yi)术相结合，深入发掘民(min)(min)间艺(yi)术、戏曲(qu)曲(qu)艺(yi)、手工技艺(yi)、民(min)(min)族服饰(shi)、民(min)(min)俗活动等活态文化(hua)(hua)，打造具(ju)有农(nong)耕特(te)(te)(te)质、民(min)(min)族特(te)(te)(te)色、地域特(te)(te)(te)点(dian)的(de)乡(xiang)(xiang)(xiang)村(cun)(cun)文化(hua)(hua)项目，发展历史赋能(neng)、独具(ju)特(te)(te)(te)色、还原(yuan)传统的(de)乡(xiang)(xiang)(xiang)村(cun)(cun)民(min)(min)宿经济，制作乡(xiang)(xiang)(xiang)村(cun)(cun)戏剧曲(qu)艺(yi)、杂(za)技杂(za)耍等文创产品(pin)，创响“珍(zhen)稀牌”“工艺(yi)牌”“文化(hua)(hua)牌”的(de)乡(xiang)(xiang)(xiang)土品(pin)牌。大力弘扬(yang)以爱国主义为(wei)核(he)心(xin)的(de)民(min)(min)族精神和以改革创新为(wei)核(he)心(xin)的(de)时代精神，打造文化(hua)(hua)乡(xiang)(xiang)(xiang)村(cun)(cun)，培育文明乡(xiang)(xiang)(xiang)风，弘扬(yang)革命(ming)文化(hua)(hua)，赓续红色血脉。

（十二(er)）打(da)造乡(xiang)(xiang)(xiang)(xiang)村(cun)休(xiu)闲体(ti)(ti)验(yan)产(chan)品。依托乡(xiang)(xiang)(xiang)(xiang)村(cun)资源(yuan)，围绕多功能拓展(zhan)(zhan)、多业态(tai)聚(ju)集、多场景应用，开(kai)发(fa)(fa)(fa)(fa)乡(xiang)(xiang)(xiang)(xiang)宿(su)、乡(xiang)(xiang)(xiang)(xiang)游(you)(you)、乡(xiang)(xiang)(xiang)(xiang)食(shi)、乡(xiang)(xiang)(xiang)(xiang)购、乡(xiang)(xiang)(xiang)(xiang)娱等(deng)综合体(ti)(ti)验(yan)项目。开(kai)发(fa)(fa)(fa)(fa)“看乡(xiang)(xiang)(xiang)(xiang)景”产(chan)品，建设采(cai)摘园、垂钓(diao)园、风情街、民(min)(min)(min)俗(su)村(cun)、农(nong)(nong)业主(zhu)题(ti)公园等(deng)景点(dian)，发(fa)(fa)(fa)(fa)展(zhan)(zhan)景观农(nong)(nong)业、观光采(cai)摘、休(xiu)闲垂钓(diao)、特色(se)(se)动植物观赏等(deng)业态(tai)，打(da)造一(yi)批(pi)田园康养基地和(he)田园式花园式乡(xiang)(xiang)(xiang)(xiang)景基地。开(kai)发(fa)(fa)(fa)(fa)“品乡(xiang)(xiang)(xiang)(xiang)味(wei)(wei)”产(chan)品，鼓励优质特色(se)(se)农(nong)(nong)产(chan)品实现地产(chan)地销、就地加工(gong)，发(fa)(fa)(fa)(fa)展(zhan)(zhan)乡(xiang)(xiang)(xiang)(xiang)味(wei)(wei)食(shi)堂、风味(wei)(wei)小吃、特色(se)(se)食(shi)品，培(pei)育(yu)精品农(nong)(nong)家菜(cai)和(he)厨(chu)艺(yi)达人，举办(ban)乡(xiang)(xiang)(xiang)(xiang)土菜(cai)、农(nong)(nong)家宴推介和(he)大赛。开(kai)发(fa)(fa)(fa)(fa)“享(xiang)乡(xiang)(xiang)(xiang)(xiang)俗(su)”产(chan)品，发(fa)(fa)(fa)(fa)展(zhan)(zhan)民(min)(min)(min)族风情游(you)(you)、民(min)(min)(min)俗(su)体(ti)(ti)验(yan)游(you)(you)、村(cun)落风光游(you)(you)等(deng)业态(tai)，创设村(cun)歌、村(cun)晚、旅游(you)(you)演(yan)艺(yi)、节庆(qing)展(zhan)(zhan)会等(deng)节目，开(kai)发(fa)(fa)(fa)(fa)传统工(gong)艺(yi)、民(min)(min)(min)族服饰(shi)等(deng)民(min)(min)(min)族民(min)(min)(min)俗(su)特色(se)(se)产(chan)品。开(kai)发(fa)(fa)(fa)(fa)“忆乡(xiang)(xiang)(xiang)(xiang)愁”产(chan)品，发(fa)(fa)(fa)(fa)展(zhan)(zhan)文化(hua)体(ti)(ti)验(yan)、教育(yu)农(nong)(nong)园、亲子体(ti)(ti)验(yan)、研学示范(fan)等(deng)业态(tai)，开(kai)展(zhan)(zhan)“体(ti)(ti)验(yan)乡(xiang)(xiang)(xiang)(xiang)村(cun)休(xiu)闲、感悟乡(xiang)(xiang)(xiang)(xiang)土文化(hua)”“乡(xiang)(xiang)(xiang)(xiang)味(wei)(wei)从未散去(qu)、回首已是千(qian)年”等(deng)活动，讲好乡(xiang)(xiang)(xiang)(xiang)村(cun)故事，吸引(yin)居(ju)民(min)(min)(min)望山见(jian)水忆乡(xiang)(xiang)(xiang)(xiang)愁。

（十三(san)）提升乡(xiang)(xiang)村(cun)(cun)休闲(xian)旅游(you)水平。以(yi)“绣(xiu)花(hua)”功夫(fu)抓(zhua)好乡(xiang)(xiang)村(cun)(cun)环境治理(li)(li)，以(yi)“标兵(bing)”姿态抓(zhua)实乡(xiang)(xiang)村(cun)(cun)生活垃圾分类，以(yi)“园丁(ding)”精神抓(zhua)好美(mei)(mei)丽庭院(yuan)、美(mei)(mei)丽田园、美(mei)(mei)丽山(shan)水建设，改善餐饮(yin)、住宿、停车(che)、厕(ce)所等设施条(tiao)件(jian)，因地制宜加快(kuai)推进(jin)农村(cun)(cun)生活污水治理(li)(li)。将(jiang)先进(jin)的管理(li)(li)模式和(he)(he)理(li)(li)念引入乡(xiang)(xiang)村(cun)(cun)，制修(xiu)订乡(xiang)(xiang)村(cun)(cun)休闲(xian)旅游(you)服务规程和(he)(he)标准(zhun)，用标准(zhun)创响(xiang)品(pin)牌，用品(pin)牌汇聚资(zi)源，让消费者体验乡(xiang)(xiang)村(cun)(cun)品(pin)质。

（十四(si)）实施乡(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)休(xiu)(xiu)(xiu)闲(xian)(xian)(xian)旅(lv)(lv)游(you)(you)精(jing)品工程。推(tui)动(dong)(dong)资源适(shi)度集聚，强化(hua)典(dian)型引领带动(dong)(dong)，构(gou)建“点(dian)线面(mian)”结(jie)合的乡(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)休(xiu)(xiu)(xiu)闲(xian)(xian)(xian)旅(lv)(lv)游(you)(you)发(fa)展(zhan)格局。培(pei)育1500个美丽(li)(li)宜(yi)人(ren)、业(ye)(ye)兴人(ren)和(he)的美丽(li)(li)休(xiu)(xiu)(xiu)闲(xian)(xian)(xian)乡(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)，推(tui)动(dong)(dong)产(chan)村(cun)(cun)(cun)融合发(fa)展(zhan)，带动(dong)(dong)乡(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)生产(chan)生活生态价值提升(sheng)。推(tui)介(jie)1000条运(yun)营成(cheng)熟、体验美好的乡(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)休(xiu)(xiu)(xiu)闲(xian)(xian)(xian)旅(lv)(lv)游(you)(you)精(jing)品景点(dian)线路，促(cu)进(jin)产(chan)业(ye)(ye)提质增效(xiao)，打造一(yi)批乡(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)休(xiu)(xiu)(xiu)闲(xian)(xian)(xian)旅(lv)(lv)游(you)(you)优势品牌和(he)城乡(xiang)(xiang)(xiang)(xiang)居民休(xiu)(xiu)(xiu)闲(xian)(xian)(xian)旅(lv)(lv)游(you)(you)“打卡(ka)地”。建设300个资源独特、设施完备、业(ye)(ye)态丰富、创(chuang)新活跃的休(xiu)(xiu)(xiu)闲(xian)(xian)(xian)农(nong)业(ye)(ye)重点(dian)县(xian)，推(tui)动(dong)(dong)县(xian)域统筹规划(hua)、整体推(tui)进(jin)、集成(cheng)创(chuang)新，打造一(yi)批乡(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)休(xiu)(xiu)(xiu)闲(xian)(xian)(xian)旅(lv)(lv)游(you)(you)先行区。

四、做活做新农村电商

发挥农(nong)(nong)村电商在对接(jie)科(ke)工贸的结(jie)合点(dian)作用，实(shi)施“互(hu)联(lian)网(wang)(wang)+”农(nong)(nong)产品出(chu)村进(jin)城工程，利(li)用5G、云计(ji)算、物(wu)联(lian)网(wang)(wang)、区块链等技术，加(jia)快网(wang)(wang)络(luo)体系、前端仓(cang)库和物(wu)流设(she)施建设(she)，把现代信(xin)息技术引入农(nong)(nong)业产加(jia)销各个环节，建立县域农(nong)(nong)产品大数据，培育(yu)农(nong)(nong)村电商实(shi)体及网(wang)(wang)络(luo)直播等业态。

（十五(wu)）培育农(nong)村电商主(zhu)体(ti)(ti)。引导平(ping)台(tai)(tai)企业(ye)、物流、商贸(mao)、金融(rong)、供(gong)销、邮政、快递等(deng)各类主(zhu)体(ti)(ti)到乡(xiang)村布局，完善农(nong)村商贸(mao)服(fu)(fu)务(wu)体(ti)(ti)系。坚持共建共享、互联互通原则，在促进工(gong)业(ye)品(pin)下乡(xiang)的(de)同时更加(jia)聚焦服(fu)(fu)务(wu)农(nong)产品(pin)上行(xing)，依托益农(nong)信息社、农(nong)村综合服(fu)(fu)务(wu)社、村邮站(zhan)、快递网点(dian)、农(nong)产品(pin)购销代办站(zhan)、农(nong)家店等(deng)经营(ying)主(zhu)体(ti)(ti)发展(zhan)电商末端(duan)服(fu)(fu)务(wu)网点(dian)。依托信息进村入(ru)户运营(ying)商、优(you)质电商直(zhi)播(bo)平(ping)台(tai)(tai)、直(zhi)播(bo)机构和经纪公司，发展(zhan)直(zhi)播(bo)卖(mai)货、助农(nong)直(zhi)播(bo)间、移动菜篮子(zi)等(deng)，培育农(nong)民直(zhi)播(bo)销售员。

（十(shi)六）打(da)造(zao)农(nong)(nong)(nong)(nong)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)供(gong)应(ying)链(lian)。建(jian)(jian)设(she)产(chan)(chan)(chan)(chan)(chan)(chan)地(di)仓(cang)储保鲜冷链(lian)基础设(she)施(shi)(shi)，集中(zhong)打(da)造(zao)农(nong)(nong)(nong)(nong)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)生产(chan)(chan)(chan)(chan)(chan)(chan)供(gong)应(ying)基地(di)，配(pei)备智能化(hua)设(she)施(shi)(shi)设(she)备和质量(liang)追溯设(she)备，鼓励使用“一(yi)(yi)(yi)(yi)品(pin)(pin)(pin)(pin)(pin)一(yi)(yi)(yi)(yi)码(ma)”、“一(yi)(yi)(yi)(yi)捆一(yi)(yi)(yi)(yi)码(ma)”、“一(yi)(yi)(yi)(yi)筐一(yi)(yi)(yi)(yi)码(ma)”等(deng)(deng)(deng)(deng)追溯技术(shu)设(she)备。提升农(nong)(nong)(nong)(nong)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)产(chan)(chan)(chan)(chan)(chan)(chan)地(di)流通效(xiao)率，创新农(nong)(nong)(nong)(nong)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)产(chan)(chan)(chan)(chan)(chan)(chan)地(di)市(shi)场建(jian)(jian)设(she)模(mo)式和运(yun)营机制，鼓励电商(shang)(shang)企业在产(chan)(chan)(chan)(chan)(chan)(chan)地(di)建(jian)(jian)设(she)一(yi)(yi)(yi)(yi)批田头市(shi)场，推动国家级(ji)(ji)(ji)、区(qu)域(yu)性农(nong)(nong)(nong)(nong)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)产(chan)(chan)(chan)(chan)(chan)(chan)地(di)市(shi)场开展(zhan)农(nong)(nong)(nong)(nong)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)线(xian)上批发、零售和产(chan)(chan)(chan)(chan)(chan)(chan)销对接(jie)等(deng)(deng)(deng)(deng)活动，进一(yi)(yi)(yi)(yi)步拓(tuo)宽农(nong)(nong)(nong)(nong)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)流通渠道。建(jian)(jian)设(she)农(nong)(nong)(nong)(nong)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)县级(ji)(ji)(ji)集散配(pei)送(song)中(zhong)心，打(da)造(zao)出村进城枢(shu)纽，提升集中(zhong)采购和跨(kua)区(qu)域(yu)配(pei)送(song)能力，完(wan)善(shan)网销农(nong)(nong)(nong)(nong)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)化(hua)处理(li)(li)、品(pin)(pin)(pin)(pin)(pin)控分(fen)拣(jian)、打(da)包配(pei)送(song)、统(tong)(tong)配(pei)统(tong)(tong)送(song)等(deng)(deng)(deng)(deng)功能。建(jian)(jian)设(she)产(chan)(chan)(chan)(chan)(chan)(chan)地(di)初加工服务站点，开展(zhan)农(nong)(nong)(nong)(nong)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)分(fen)等(deng)(deng)(deng)(deng)分(fen)级(ji)(ji)(ji)、预冷仓(cang)储、包装等(deng)(deng)(deng)(deng)服务，整合快递(di)物流等(deng)(deng)(deng)(deng)现有条件，完(wan)善(shan)县乡村三级(ji)(ji)(ji)物流体(ti)(ti)系。构建(jian)(jian)农(nong)(nong)(nong)(nong)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)供(gong)应(ying)链(lian)体(ti)(ti)系，实施(shi)(shi)“数商(shang)(shang)兴农(nong)(nong)(nong)(nong)”，打(da)造(zao)农(nong)(nong)(nong)(nong)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)网络品(pin)(pin)(pin)(pin)(pin)牌，支持运(yun)营主体(ti)(ti)带动农(nong)(nong)(nong)(nong)户统(tong)(tong)一(yi)(yi)(yi)(yi)标准、统(tong)(tong)一(yi)(yi)(yi)(yi)生产(chan)(chan)(chan)(chan)(chan)(chan)、统(tong)(tong)一(yi)(yi)(yi)(yi)采购、统(tong)(tong)一(yi)(yi)(yi)(yi)品(pin)(pin)(pin)(pin)(pin)牌、统(tong)(tong)一(yi)(yi)(yi)(yi)销售，构建(jian)(jian)基于互联网的(de)供(gong)应(ying)链(lian)管理(li)(li)模(mo)式，形成协同高(gao)效(xiao)、利益共享的(de)优质特色农(nong)(nong)(nong)(nong)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)供(gong)应(ying)链(lian)体(ti)(ti)系。

（十(shi)七）建立运营(ying)(ying)服(fu)(fu)务(wu)体(ti)(ti)系。提升电(dian)(dian)(dian)商(shang)(shang)(shang)(shang)服(fu)(fu)务(wu)功能，充分(fen)利用(yong)乡(xiang)村网(wang)络站点优势，以低成本、简便易行的(de)方式(shi)，与(yu)(yu)县级仓储物流节点有效衔接，构建网(wang)销(xiao)服(fu)(fu)务(wu)体(ti)(ti)系。培(pei)育(yu)网(wang)络新零售(shou)，在大型电(dian)(dian)(dian)商(shang)(shang)(shang)(shang)平台开设(she)旗舰店(dian)，培(pei)育(yu)零售(shou)电(dian)(dian)(dian)商(shang)(shang)(shang)(shang)、批发(fa)电(dian)(dian)(dian)商(shang)(shang)(shang)(shang)、分(fen)销(xiao)电(dian)(dian)(dian)商(shang)(shang)(shang)(shang)以及(ji)社(she)交电(dian)(dian)(dian)商(shang)(shang)(shang)(shang)、直播电(dian)(dian)(dian)商(shang)(shang)(shang)(shang)等新模式(shi)，形(xing)成多(duo)样化多(duo)层次的(de)全(quan)网(wang)营(ying)(ying)销(xiao)体(ti)(ti)系。注重线下(xia)渠道维护(hu)，与(yu)(yu)休闲体(ti)(ti)验相结合，建设(she)优质(zhi)特色农(nong)产品直营(ying)(ying)店(dian)、体(ti)(ti)验区(qu)，用(yong)网(wang)络营(ying)(ying)销(xiao)带来的(de)知名度(du)促进线下(xia)销(xiao)售(shou)。

（十八）强化农(nong)(nong)产(chan)(chan)(chan)(chan)品(pin)(pin)质量监管(guan)(guan)。强化农(nong)(nong)产(chan)(chan)(chan)(chan)品(pin)(pin)质量安(an)(an)全(quan)监测(ce)预警，稳定和加(jia)强基层农(nong)(nong)产(chan)(chan)(chan)(chan)品(pin)(pin)质量安(an)(an)全(quan)检(jian)验检(jian)测(ce)体(ti)(ti)系(xi)。加(jia)强乡镇农(nong)(nong)产(chan)(chan)(chan)(chan)品(pin)(pin)质量安(an)(an)全(quan)网格化管(guan)(guan)理，严查种植养(yang)殖屠宰(zai)环节使用禁限用药(yao)物(wu)行为(wei)，管(guan)(guan)控(kong)上市(shi)农(nong)(nong)产(chan)(chan)(chan)(chan)品(pin)(pin)常(chang)规农(nong)(nong)兽药(yao)残留超标(biao)问题，让(rang)生(sheng)产(chan)(chan)(chan)(chan)者牢固(gu)树立“不合格不上市(shi)”的(de)意(yi)识。推行食用农(nong)(nong)产(chan)(chan)(chan)(chan)品(pin)(pin)达标(biao)合格证制(zhi)度(du)，规范生(sheng)产(chan)(chan)(chan)(chan)主体(ti)(ti)开(kai)具、使用合格证。积极探(tan)索(suo)利用现代信息(xi)技(ji)术的(de)“阳光农(nong)(nong)安(an)(an)”智(zhi)慧(hui)管(guan)(guan)理模式。支(zhi)持(chi)产(chan)(chan)(chan)(chan)业化运营主体(ti)(ti)加(jia)强自我检(jian)测(ce)、全(quan)过程追溯。加(jia)快(kuai)农(nong)(nong)产(chan)(chan)(chan)(chan)品(pin)(pin)田间(jian)管(guan)(guan)理、采后处理、分(fen)等(deng)(deng)分(fen)级、包装储运、产(chan)(chan)(chan)(chan)品(pin)(pin)追溯、信息(xi)采集(ji)等(deng)(deng)各环节标(biao)准(zhun)研制(zhi)。

五、创造(zao)良好发(fa)展环(huan)境

（十九）加强(qiang)组织领导(dao)。各(ge)省(sheng)（自治区、直辖市）要(yao)将拓(tuo)展农业多(duo)种(zhong)功能、促进(jin)乡村(cun)产(chan)业高(gao)质(zhi)量发(fa)展作为全面推进(jin)乡村(cun)振兴的重点任务，按照“一(yi)个(ge)产(chan)业、一(yi)套班子、一(yi)套政策、一(yi)个(ge)团队”要(yao)求，建立(li)统筹协调、多(duo)方参与、分工协作的推进(jin)机(ji)制，聚(ju)焦主导(dao)产(chan)业、聚(ju)集(ji)资源(yuan)要(yao)素(su)、聚(ju)合(he)服务功能，促进(jin)规划、政策、标(biao)准等有效衔(xian)接，加强(qiang)业务指(zhi)导(dao)、项目扶持、示范带动(dong)，形成高(gao)效指(zhi)导(dao)和促进(jin)体系。

（二十(shi)）搭(da)建(jian)平台载体。将优(you)势(shi)特色产(chan)业(ye)(ye)(ye)(ye)(ye)集群(qun)、现(xian)代农(nong)业(ye)(ye)(ye)(ye)(ye)产(chan)业(ye)(ye)(ye)(ye)(ye)园(yuan)、农(nong)业(ye)(ye)(ye)(ye)(ye)产(chan)业(ye)(ye)(ye)(ye)(ye)强(qiang)镇等农(nong)业(ye)(ye)(ye)(ye)(ye)产(chan)业(ye)(ye)(ye)(ye)(ye)融合发展(zhan)项目、“互联(lian)网+”农(nong)产(chan)品(pin)(pin)出村进城工(gong)(gong)程和农(nong)产(chan)品(pin)(pin)仓储(chu)保(bao)鲜冷链设(she)施建(jian)设(she)与拓(tuo)展(zhan)农(nong)业(ye)(ye)(ye)(ye)(ye)多(duo)种功(gong)(gong)能有机(ji)衔(xian)接，以项目建(jian)设(she)带动农(nong)业(ye)(ye)(ye)(ye)(ye)多(duo)种功(gong)(gong)能拓(tuo)展(zhan)。提(ti)升(sheng)农(nong)产(chan)品(pin)(pin)加工(gong)(gong)园(yuan)区建(jian)设(she)水(shui)平，配(pei)齐原料生产(chan)、精深加工(gong)(gong)、体验展(zhan)示(shi)、物流配(pei)送等设(she)施，打造(zao)一批(pi)国际农(nong)产(chan)品(pin)(pin)加工(gong)(gong)产(chan)业(ye)(ye)(ye)(ye)(ye)园(yuan)。建(jian)设(she)拓(tuo)展(zhan)农(nong)业(ye)(ye)(ye)(ye)(ye)多(duo)种功(gong)(gong)能先行区，开展(zhan)拓(tuo)展(zhan)农(nong)业(ye)(ye)(ye)(ye)(ye)多(duo)种功(gong)(gong)能量化(hua)评估，探索建(jian)立乡村多(duo)元价值(zhi)实现(xian)机(ji)制。培育一批(pi)农(nong)村电(dian)商产(chan)业(ye)(ye)(ye)(ye)(ye)园(yuan)，引导各(ge)类(lei)人才入(ru)园(yuan)创办网店、开办直(zhi)播间。

（二十一(yi)）培育壮大龙(long)(long)(long)头(tou)(tou)企(qi)业(ye)。扩(kuo)大龙(long)(long)(long)头(tou)(tou)企(qi)业(ye)认(ren)定范(fan)(fan)围，将乡村(cun)(cun)休(xiu)闲(xian)旅游、乡土(tu)文化开发、农(nong)耕(geng)文化传播、农(nong)村(cun)(cun)电子商务等(deng)领域(yu)的(de)龙(long)(long)(long)头(tou)(tou)企(qi)业(ye)纳(na)入农(nong)业(ye)产(chan)业(ye)化龙(long)(long)(long)头(tou)(tou)企(qi)业(ye)认(ren)定范(fan)(fan)围。围绕制约农(nong)业(ye)农(nong)村(cun)(cun)现代化发展(zhan)(zhan)的(de)“卡脖子”技术或短板领域(yu)，做(zuo)(zuo)强一(yi)批(pi)(pi)具有自主(zhu)创(chuang)新能力的(de)科技领军型龙(long)(long)(long)头(tou)(tou)企(qi)业(ye)。围绕粮(liang)棉(mian)油糖、肉(rou)蛋奶、种业(ye)等(deng)关系国(guo)计(ji)民生(sheng)的(de)重(zhong)要行(xing)业(ye)，做(zuo)(zuo)强一(yi)批(pi)(pi)具有国(guo)际影响力的(de)头(tou)(tou)部(bu)龙(long)(long)(long)头(tou)(tou)企(qi)业(ye)。围绕果蔬茶等(deng)满足消费者(zhe)多样需(xu)求的(de)特色(se)农(nong)产(chan)品领域(yu)，做(zuo)(zuo)优一(yi)批(pi)(pi)引领行(xing)业(ye)发展(zhan)(zhan)的(de)骨(gu)干企(qi)业(ye)。围绕粮(liang)食(shi)生(sheng)产(chan)功能区(qu)(qu)、重(zhong)要农(nong)产(chan)品生(sheng)产(chan)保护区(qu)(qu)、特色(se)农(nong)产(chan)品优势区(qu)(qu)和脱贫地区(qu)(qu)，做(zuo)(zuo)大一(yi)批(pi)(pi)联农(nong)带(dai)农(nong)紧密的(de)区(qu)(qu)域(yu)型龙(long)(long)(long)头(tou)(tou)企(qi)业(ye)。

（二(er)十二(er)）完(wan)善配套(tao)政(zheng)(zheng)策。落(luo)(luo)实(shi)财(cai)税(shui)(shui)政(zheng)(zheng)策，鼓励(li)有(you)条件的地(di)方(fang)按市(shi)(shi)场(chang)化方(fang)式设立乡村产(chan)(chan)(chan)业发(fa)(fa)展(zhan)(zhan)(zhan)基金，执行(xing)好中(zhong)小(xiao)微企业税(shui)(shui)费优惠政(zheng)(zheng)策，落(luo)(luo)细农产(chan)(chan)(chan)品(pin)初(chu)加工企业所得税(shui)(shui)优惠政(zheng)(zheng)策，支持(chi)将烘干机(ji)配套(tao)设施(shi)(shi)(shi)、果(guo)菜茶初(chu)加工成套(tao)设备、蜜蜂养殖(zhi)及(ji)蜂产(chan)(chan)(chan)品(pin)初(chu)加工成套(tao)设施(shi)(shi)(shi)装备等纳(na)入农机(ji)新产(chan)(chan)(chan)品(pin)购置补贴(tie)试(shi)点范(fan)围。强化金融(rong)扶(fu)持(chi)政(zheng)(zheng)策，用好“银税(shui)(shui)互(hu)动(dong)(dong)”“银信互(hu)动(dong)(dong)”“银单互(hu)动(dong)(dong)”贷(dai)款机(ji)制，开发(fa)(fa)“专(zhuan)项贷(dai)、订单贷(dai)、链条贷(dai)”等金融(rong)产(chan)(chan)(chan)品(pin)，发(fa)(fa)挥(hui)农业信贷(dai)担(dan)保体系作(zuo)用，支持(chi)产(chan)(chan)(chan)品(pin)有(you)市(shi)(shi)场(chang)、项目(mu)有(you)前景、技(ji)术有(you)竞争力(li)的乡村企业。鼓励(li)社(she)会资(zi)本到乡村投资(zi)兴业。落(luo)(luo)实(shi)农村一二(er)三产(chan)(chan)(chan)业融(rong)合发(fa)(fa)展(zhan)(zhan)(zhan)用地(di)政(zheng)(zheng)策，推动(dong)(dong)各地(di)制定乡村产(chan)(chan)(chan)业发(fa)(fa)展(zhan)(zhan)(zhan)用地(di)实(shi)施(shi)(shi)(shi)细则，保障农村一二(er)三产(chan)(chan)(chan)业融(rong)合发(fa)(fa)展(zhan)(zhan)(zhan)合理用地(di)需求(qiu)。

（二十三）强化指(zhi)导服务(wu)。持(chi)续改善营商环境，加强乡(xiang)村(cun)基础设(she)施建设(she)，畅通(tong)现代要素向乡(xiang)村(cun)流动的渠道。建立乡(xiang)村(cun)企(qi)(qi)业(ye)(ye)(ye)家智库，通(tong)过线(xian)上线(xian)下多种途(tu)径听取乡(xiang)村(cun)企(qi)(qi)业(ye)(ye)(ye)家意见(jian)建议。引(yin)导各类互联(lian)网企(qi)(qi)业(ye)(ye)(ye)、平台型(xing)企(qi)(qi)业(ye)(ye)(ye)发挥自身优势，建立乡(xiang)村(cun)企(qi)(qi)业(ye)(ye)(ye)“人(ren)地(di)钱货(huo)”直通(tong)车服务(wu)平台，为企(qi)(qi)业(ye)(ye)(ye)提(ti)供(gong)资金技术、用地(di)用电、高素质人(ren)才、营销渠道、运(yun)营管理等(deng)服务(wu)。

（二十四(si)）筑牢科技和人(ren)(ren)才支(zhi)撑。引进科技人(ren)(ren)才，重点引进科技领(ling)军(jun)人(ren)(ren)才、青年科技人(ren)(ren)才和高(gao)水平创(chuang)(chuang)(chuang)新团队到乡(xiang)(xiang)村(cun)开展(zhan)智力服务。培育企业(ye)家人(ren)(ren)才，重点培育现代乡(xiang)(xiang)村(cun)企业(ye)家、“小巨(ju)人(ren)(ren)”企业(ye)家和经营管(guan)理(li)人(ren)(ren)才，扎根乡(xiang)(xiang)村(cun)、兴办乡(xiang)(xiang)产、带富乡(xiang)(xiang)亲。扶持创(chuang)(chuang)(chuang)业(ye)人(ren)(ren)才，支(zhi)持返(fan)乡(xiang)(xiang)农(nong)民工(gong)、大学生、退(tui)役军(jun)人(ren)(ren)以(yi)及离退(tui)休人(ren)(ren)员(yuan)、专业(ye)人(ren)(ren)员(yuan)等返(fan)乡(xiang)(xiang)入乡(xiang)(xiang)创(chuang)(chuang)(chuang)业(ye)，鼓(gu)励“田(tian)秀才”“土(tu)专家”“乡(xiang)(xiang)创(chuang)(chuang)(chuang)客”和能工(gong)巧(qiao)匠在乡(xiang)(xiang)创(chuang)(chuang)(chuang)业(ye)。

（二(er)十五）加强宣(xuan)传引(yin)导(dao)(dao)推介(jie)。开展(zhan)农(nong)业(ye)多(duo)种功能(neng)科普(pu)宣(xuan)传，促进(jin)(jin)“山(shan)水乡愁”进(jin)(jin)学校、进(jin)(jin)社区、进(jin)(jin)家(jia)庭。总结凝练(lian)乡村(cun)产(chan)(chan)业(ye)高质量发展(zhan)模式，通过中国(guo)国(guo)际农(nong)产(chan)(chan)品交易(yi)会、中国(guo)农(nong)产(chan)(chan)品加工业(ye)投资贸(mao)易(yi)洽(qia)谈会等(deng)农(nong)业(ye)展(zhan)会以及(ji)农(nong)业(ye)展(zhan)馆(guan)、地(di)方特色(se)馆(guan)等(deng)场所宣(xuan)传推介(jie)。利用传统(tong)媒体(ti)和新媒体(ti)，多(duo)角度(du)、全方位、立(li)体(ti)式解读产(chan)(chan)业(ye)政策、宣(xuan)传经验(yan)做法(fa)、推广典(dian)型模式，引(yin)导(dao)(dao)全社会共同关注、协力支(zhi)持，营(ying)造良(liang)好舆论氛(fen)围(wei)。

农业农村(cun)部

2021年11月(yue)17日